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Jul28

The Future of Event Design – How a Space Feels Transcends How it Looks

This blog post is a part of Blogging Competition organized by CGTrader. https://www.cgtrader.com/blogging-contest

Who, what, why, when and where – the critical questions we are programmed to ask when searching for answers. Much like the real world the same is true in the world of designing events. ‘What would you like the room to look like? When are your guests in the space? Where in the hotel will you be hosting the reception?’

These questions may not bring originality or personality to the event, and yes, they will still produce a successful event; but events shouldn’t be treated as a mass-produced product. Certainly, these are all legitimate questions to ask, but as events evolve and as the market grows more and more competitive we, as designers, have to ask more, dig deeper and really search to find what will make the client’s event singular, distinct and personal. There is something to be said about the design of an event – it is art. Event design can be just as creative and expressive as fine art. Great event design is a conversation.

For me, I’ve found that the best way to have a client describe their wishes is to use their words, adjectives, specifically. The future of design is less about what does it look like and more about ‘how does it make my guests feel?’

Comfortable, cozy, intimate, and inviting – just a few examples of some words my client may feed me. With that I have quite a large idea of what this event should look like all from these (4) short words. How? Because events are designed around so many principles and elements of design and how we choose to define, accent or use them is what will evoke the feelings we are trying to achieve.

Space – Space is quite obviously the area of the room, but I have the power to define the boundaries and state the limits in any given space to evoke a specific feeling. My client wants intimate, I immediately know I may need to “bend the rules” of space and manipulate these measurements.

Color – This one is usually very obvious, and most people may instantly develop a color palette for their event. The truth of the matter is that color is extremely complex and experimentation with this can be fun but certainly requires confidence. Challenge the norm. With color, I can instantly change the perception of any object’s shape, size, or location in the space throughout the event.

Texture – I’m not going to suggest my modern white leather furniture for this event. Plain and simple. That is not going to suggest any feelings of comfort for my client or for their guests. But a richly soft velvet sofa will invite guests to gather and absorb all of its coziness. When applicable layer textiles for softness – area rugs, additional throw blankets, pillows, etc. all infuse color, pattern and texture and these specifics of what they are made of, their size, their color, etc. will help translate the feeling that we want to accomplish.

There are so many other elements – pattern, balance, repetition, proportion, scale, etc. I really could go on, but if we challenge our minds to consider all of these facets and how they can provoke an emotional experience, we can go beyond just a visual experience for our clients. It is important to understand the design tools at our disposal and how to apply them. Event design will become a language that now reflects the uniqueness of any of our clients. It tells a story about them and about us.

-Mandy Autry, Senior Event Designer

Here are just two examples of pieces pulled to assist in conveying some of the feelings a client may request. How would you describe these looks? Do these mood boards present you with any specific emotions or feelings?

Posted in blog Mandy

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Mar22

A Change in Corporate Decor.

It’s hard to tell if the open-office model will be here to stay in corporate America, but we are embracing the change of pace using comfortable décor at corporate events.

Corporations are changing and evolving to attract a Gen X work force that thrives on innovation, technology and creativity. Employees previously locked in their cubicles, pacing beige painted hallways with berber carpet, and eating bagged lunches inside sterile breakrooms now long for a place of comfort and inspiration to increase morale and productivity. As a result, employers like Google, Facebook, and American Express are embracing zany offices spaces where shared desks and bean bags by the meeting room windows have become the norm. In Google’s Chelsea office, the hallways are decked out in NYC “Google from the block” fashion, complete with subway grates and fire hydrants. Rows of cubicles have been replaced with more transparent workspaces. Even Syzygy has embraced this “shared space” design at our corporate office where our designers work side by side and are encouraged to interact and collaborate throughout the workday.

Likewise, over the last couple years, more and more corporate event planners are seeking décor from Syzygy that creates a space intentionally designed for comfortable interaction, laid-back collaboration, and functionality that is anything but boring.To answer the call, we have boosted our inventory with beautiful white, black and brown leather couches, high back chairs, shag rugs, branded pillows, and trendy end tables and chairs.

 

 

Another trend (which we hope will continue) is a move towards using recyclable “green” products that are less taxing on our environment. At a recent event a vast amount of printed signage was produced with falconboard ( Made with SFI certified, all natural, renewable virgin and post-consumer recycled fibers). And, we slept well at night knowing we did our part to cut down on waste and use materials that are friendlier to Mother Nature.

It’s hard to tell if the open-office model will be here to stay in corporate America, but we are embracing the change of pace using comfortable décor at corporate events. What’s your take on shared office spaces? Do you like a more formal setting, or does a collaborative environment yield results in your profession? Let us know in the comments!

By: JAIME HARDWICK, Business Development Manager – Nashville

Posted in Corporate Events

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Jan6

How to Ring in New Year’s Eve 2016

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This year I plan to party until the wee hours of the evening with my friends hosting a roaring 1920s and art deco celebration.

I have a confession to make—I’m usually not one to celebrate New Year’s Eve. After an explosive holiday season as an event designer decorating numerous private parties, corporate holiday events, winter weddings, and Christmas-themed installations, I’m pretty much spent. However, this year I plan to party until the wee hours of the evening with my friends hosting a roaring 1920s and art deco celebration.

Influenced by the iconic and glamorous decade, this theme is fun to to create in the space of your own home. Here are a few simple ways you can achieve the same lavish and sophisticated celebration for NYE.

Home Decor

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Art deco design is usually classified by its geometric shapes and symmetrical curved lines. Play around with various bold patterns, textures, and graphics, but keep a cohesive color palette in mind. Nothing is more timeless than a simple black and white color palette, with bold pops of metallic gold and silver.

Vintage bar carts are one of my favorite pieces to feature in a home. Splurge and find one from an antiques store. Pull out any eclectic stemware, glass decanters, and candles, and add some gold-painted magnolia or bay leaf garlands for a festive finish.

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Encourage your guests to embrace the theme of the night by donning detailed embellishments, longer hemlines, and looser silhouettes for the ladies and tailored suits for the gentlemen. I love relying on Rent the Runway for special occasions such as this. DIY a show-stopping headpiece with feathers and jewels to complete your look.

No New Year’s Eve party would be complete without champagne, but our palates prefer bubbly mixed into a cocktail. Below is a recipe for one of my favorite drinks, courtesy of Martha Stewart:

Martha Stewart’s Lemon Drop Champagne Punch

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Ingredients

  • 3 lemons
  • 1/2 cup sugar
  • 1 bottle (750 milliliters) champagne, chilled
  • 3/4 cup vodka, chilled
  • 4 oz. candied lemon peels

Instructions

With a vegetable peeler, remove zest from each lemon in a long, continuous spiral. Juice lemons and strain pulp. Set aside.

Heat sugar and 1/2 cup water in a small saucepan over medium-high heat, stirring until sugar has dissolved. Bring to a boil. Remove from heat and add zest. Let syrup cool completely for approximately 2 hours.

Pour champagne, vodka, lemon juice, and syrup into a punch bowl and stir. Serve in glasses with candied peels.

Countdown to 2016

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Provide your guests with something to toss when the clock strikes midnight. Confetti and glitter can prove to be a hassle during clean-up, so we love the idea of shredded metallic mylar.

From our family to yours, have a safe and happy New Year’s Eve. Cheers!

By Mandy Wasielczyk, Event Designer

Featured On Capitolfile-Magazine.com (Click Here to View Original Blog Post)

PHOTOGRAPHY VIA RODNEY BAILEY. HAIR BY VERONICA MONTO OF VCM HAIR ARTISTRY. MAKEUP BY HEATHER REA OF HEATHER REA STYLE STUDIO

Posted in Holidays

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